The Frequency is a podcast within the Vermont Public Radio network. My teammates and I met with Vermont Public Radio to discuss a new brand for the podcast. This includes a logo also acting as a podcast art, shirts, and a tote bag.
Before
After
For a mark, Vermont Public Radio wanted something that captured the fact that they were based in Vermont, and were primarily consumed in an audio format. I pitched them a waveform in the shape of Vermont, which they were positive about and selected as the direction to go in.
Main Logo
Logomark
Logomark Round
Logomark Alt
Apple Podcasts
Spotify
T-Shirt Mockup
